Control seo

Apart from the changes to the website, it is often assumed that the company and, if you use one, the SEO service, and zero control over what appears in search engine results. However, this is not usually the case. Often SEO or serve directly impact on search engine results by monitoring your competitors and inform the major search engines when popularly known techniques used in SEO your site fall outside that ethical SEO. (Please note that while I think the word "moral" and often threw in "ethical SEO" has become a standard to describe white hat techniques, and so the phrase I use throughout the article.)
Competitors Home
First, let's define the competition. Almost all companies have at least a handful of other companies that considered major competitors - those who sell the same products and services that are of similar size, and so on. It is important to track SEO (or lack thereof) of these competitors, either using ethical SEO techniques or not, routinely. If you have not hired an SEO service your account, or if you have not started doing SEO in the house at all, you will have the peace of mind that the use of this channel, for now, is for you. If your competitors start SEO campaign, with or without SEO out of service, and you can learn a lot about sales and marketing tactics by evaluating the keyphrases that they target. You can also investigate whether they are using ethical practices in the SEO campaign.
Competitors in Internet
It is important to note that it is unlikely that researchers decide only between you and your competitors have included basic. They will consider any company that meets the special needs and that appears for a search engine. Therefore, the criteria over the Internet to a competitor should be extended to include any company that offers products or services like yours that hits you on any target key phrases. If you have in your home or SEO service personnel not only continually monitors search engine sites, but also analyzed the companies that appear above you in search results, you can select the competitors in many cases, forward the future that are aware that in the past - the main competitors of tomorrow.
Violations
This brings us to the fundamental question of ethics SEO. Search engine optimization is still a very new concept for most companies. Even the most respected companies make mistakes in this area, either by choosing the wrong SEO service, or trying to avoid hiring an SEO service laying flat at home with well-meaning but unqualified. For example, recently has been removed temporarily German BMW site from the Google index for using doorway pages - is not considered ethical SEO practice. It is obvious that their competitors are not immune to violations.
Bad Company
There are examples of major companies otherwise smart and established contracts with SEO service that put them in a worse situation than before seeking SEO - to get in eliminating the major search engines for violating the conditions of the engine service, for example. Not long ago, there was, for example highly publicized were sentenced to serve more customers for Las Vegas SEO. He claimed that almost all customers were not told that the company has not made use of ethical SEO and therefore are at risk.